Decorators & Designers Association Canada (DDA)
DDA was where I truly refined my strategic storytelling process. By combining quantitative and qualitative research, we were able to craft a new meaningful narrative that could be used in promotional materials and in-person by volunteers.
Redstone Agency
As a growing association management company, Redstone Agency was looking for a fresh take on their web copy to accompany a rebrand in 2022. The revamped narrative was done in a way to convey both the company’s combined experience and the energy that took them from start-up to one of the largest AMCs in Canada over a seven-year period.
Piracy Is Not Cool (PINC)
PINC came to me with a unique ask: they wanted succinct copy for a website that described why pirating media in the modern age is counterproductive. While not my typical type of client, it was a cause I could get behind. I truly believe that artists deserve access to as much revenue as possible so that they are better equipped to create more.