“The copy is great! Just as I pictured it.”
Piracy Is Not Cool (PINC)
PINC came to me with a unique ask: they wanted succinct copy for a website that described why pirating media in the modern age is counterproductive.
While not my typical type of client, it was a cause I could get behind. I truly believe that artists deserve access to as much revenue as possible so that they are better equipped to create more.
Note: Some copy and taglines were added by the client.