“Seamus has a unique ability to tell you exactly what you need to hear to ensure the best project outcome. I thoroughly enjoyed working with him on our company’s website copy and design overhaul.”
Redstone Agency WEbsite Copy Overhaul
While working as a Director at Redstone Agency, I applied my strategic storytelling process to redo our website copy as part of a full company rebrand. The new copy needed to reflect their transition from start-up to established while maintaining the energy that makes them so unique in the field of association management.
Leveraging my existing knowledge of the company, I conducted one-on-one interviews with a large selection of the staff to get a full picture of how Redstone was perceived internally. I then compared the company to their competitors to get a sense of how they marketed themselves and what made Redstone different.
We succeeded by keeping things simple, yet impactful. Combined with amazing work of Redstone’s marketing team, Scoop Designs and under the leadership of the CEO, the launch of the new brand went off swimmingly.